Rui Lu

Art director and visual artist working across luxury, image-making, ritual research and narrative forms.

Selected works

A quiet visual archive between commissioned art direction, moving image and personal research on body, memory and ritual.

All

Art Direction

Film

Research

Image-making

Hermès Beijing Opening Campaign

Art Direction, Co-creation
Digital & Print
2026

Hermès Chinese New Year

Art Direction
Campaign
2026

Hermès Pony Dance

Assistant Art Director
Accessories Campaign
2023

Chaumet

Creative Proposal
Art Direction with Al Dente
2025

Les Anamorphoses

Concept & Direction
Hermès Instagram
2023

ANIMA INC.

Personal Project
Installation & Video
2022

Danser avec la mort

Video Essay
23’17”
2022

Tout devient substance en disparaissant

Installation, Sound
Stainless steel, wood, resin, USB, PVC, film, plexiglass
2019

About

Rui Lu is an art director and visual artist based in Paris. Her work moves between commissioned visual narratives, cultural image-making and personal research on ritual, memory, body and transformation.

Selected collaborations and experiences include Hermès, Al Dente, Balmer Hählen, visual research, documentary filmmaking and graphic design. Her practice connects editorial structure with atmospheric image-making.